June, 18, 2021 Kyiv, NSC "Olimpiyskyi", 55, Velyka Vasylkivska str.

Oleksandr Smirnov

TABASCO

Partner and co-founder of TABASCO. He is an Ex-President of the Club of Ukrainian Art Directors. The Forbes Columnist.

He managed the creative advertising for the launch of Vodafone in Ukraine; he is the author of the innovative strategy Credit Agricole Group Ukraine. The list of clients includes Alfa Bank, OKKO, ModnaKasta, Kernel, TAS Bank, Philip Morris, DeltaMedical, “Pripravka”, “Foxtrot”, Ferrero, Hyundai, Henkel, and many others.

He developed and implemented social campaigns for the government, UNDP, Amnesty International, etc. The patriotic campaign with Vladimir Talashko and Nina Antonova was named “a masterpiece of social advertising” and got the highest award of the Ukrainian market – the Grand Prix of the Effie Awards.

Selected creative awards: The Globes 2012 (silver), National Diploma of Cannes Lions 2012, Effie 2012-2017 (Gold, Silver, Bronze and Grand Prix).

For significant personal contribution to the development of the volunteer movement, the creation, and development of social projects for the Armed Forces of Ukraine and the ATO forces support, strengthening the defense capacity of the state, he was awarded the Diploma of the Verkhovna Rada of Ukraine.

He received personal gratitude from the President’s of Ukraine authorized agent on Crimean Tatar people issues Mustafa Dzhemilev for preparing a campaign dedicated to Crimean Tatar human rights activist Ervin Ibrahimov.

He got a Charter for significant personal contribution to increasing prestige of the Ukrainian army and service in the Land Army of the Ukrainian Armed Forces.

Future

16:40-17:00

How the tech revolution has led to the consumer revolution

  • Mercury brands. How should companies behave in 2021 and next years.
  • The motivation of millennials and generation Z.
  • Serial thinking instead of clip thinking.

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